My concept for the Identities project.

I’m using the New York City street as an idealistic world I would love to live in and my elements will reflect this in one way or another.


Each element will directly link to the idealistic dream and identity I’m trying to create.

Showcase – New York, where I’d love to live.

Avatar – Me, now.

Website – Shows a history of what I’ve done, taking experience with me.

Audio/Visual – Up-tempo music video, showing best bits of New York, creates an ideal image of what New York should be like, which may not be true in reality.

Logo – Speech bubble emphasises the friends and family I’ll be leaving behind.