Interesting to see Pizza Hut are re-branding big style to keep up with the growing concerns in society about healthy eating and what is actually entering their bodies.
Pizza Hut, launched 1973, are changing their name to Pasta Hut in a £100 million six-year refurbishment programme where they are currently revamping the interiors and changing their menus to be pasta based with the pizza as an option for the unhealthier customers.
Ever since a few years ago, the UK have become increasingly worried about their food intake and how healthy their lifestyle is. It's no wonder that food chains have decided to jump at the chance to cash in on the craze. McDonalds seemed to be well ahead of the game as they've had their salad bowls and healthier alternatives for Happy Meals on their menu for a good 5 or 6 years.
I think it's great companies are taking the step to make the UK healthier, however, is it really going to work? At the end of the day, we're the ones who choose what we eat. Maybe we're just choosing to be healthier, or have we been victims of covert advertising?
http://www.independent.co.uk/news/business/news/name-change-for-pizza-hut-953000.html
Pizza Hut, launched 1973, are changing their name to Pasta Hut in a £100 million six-year refurbishment programme where they are currently revamping the interiors and changing their menus to be pasta based with the pizza as an option for the unhealthier customers.
Ever since a few years ago, the UK have become increasingly worried about their food intake and how healthy their lifestyle is. It's no wonder that food chains have decided to jump at the chance to cash in on the craze. McDonalds seemed to be well ahead of the game as they've had their salad bowls and healthier alternatives for Happy Meals on their menu for a good 5 or 6 years.
I think it's great companies are taking the step to make the UK healthier, however, is it really going to work? At the end of the day, we're the ones who choose what we eat. Maybe we're just choosing to be healthier, or have we been victims of covert advertising?
http://www.independent.co.uk/news/business/news/name-change-for-pizza-hut-953000.html
1 comment:
Interesting. It's news to me. I'd noticed they'd refurbed the one on the Square, but still I read it as 'Pizza Hut' though it is now a 'Pasta Hut'. Rebranding by stealth! Looks good, but can't help but feel it alienates the regular customers.
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